The Music China Industry Forum is jointly organized by the two leading industry associations in China and the US, CMIA and NAMM. Focusing on industry hot spots and trends, global industry leaders are invited to deliver forward-looking guidance, targeted analysis, and innovative inspiration for enterprises’ future development. It has become a high-profile and authoritative platform in the global musical instrument industry, with the parallel How-to Sessions offering a practical course for industry practitioners to learn how to operate in and enhance their market competitiveness through a targeted and effective curriculum that points enterprises towards optimal future development directions. Together these two events contribute to the sound development of the musical instrument industry.

Music China is not only an annual gathering for all music enthusiasts, but also an important international platform for music and cultural exchange between China and the rest of the world. Prominent musical performers, instructors, educators, and professional musicians gather at the show every October to share their musical talent and artistic experience with music lovers of all kinds. The show’s Master Classes have hosted guests including Grammy award winner Wu Tong, famous zither performer Wang Zhongshan, distinguished pipa player Zhang Hongyan, celebrated cellist Wang Jian, internationally recognized Ning Feng (2006 Premio Paganini International Violin Champion) and Huang Mengla (2014 Premio Paganini International Violin Champion), renowned composer He Zhanhao, Professor Ye Xiaogang (Chinese Musicians Association Chairman), Grammy award and Golden Lion Lifetime Achievement award winner Tan Dun, and popular CCTV presenter Bai Yansong.

The National Music Education Conference brings together experts, scholars, and industry leaders in music education from throughout China and around the world to exchange their knowledge and experience, focusing on the latest hot topics in pedagogical theory and practice in music. With hundreds of activities including keynote speeches, panel discussions, workshops, poster exhibitions and concerts, it covers the latest industry policies and development trends to music education practitioners, as well as providing fresh insight into cutting-edge concepts, teaching best practice, and innovative business models. Through two years of development, the National Music Education Conference has quickly become an influential and market-oriented event in China’s flourishing domestic music education industry, as well as a developing international platform for music educators the world over.

Music China’s “New Product Global Launch” blockbuster event promotes the development of new technologies and product innovations in the music industry. This new event provides a platform for the launch and demonstration of new technology and products to the world, playing an active role in showcasing the industry’s technical advances, expanding product market access, and promoting international communication and exchange. Drawing on Music China’s considerable industry resources and influence, the event’s product launch platform includes extensive publicity services, combining press releases, interviews, product reviews and online live broadcasts to provide enterprises with an excellent way to launch their new products and make their voices heard in this highly competitive industry. Through this platform, Music China is bringing a spirit of innovation to the traditional musical instrument industry while encouraging enterprises onto the path of technological progress through enhancing their promotional capacity.

The International Electronic Music Competition (IEMC) hosted at Music China focuses on technological research and development, industry application, and artistic innovation in the pioneering field of contemporary music technology. It presents highly advanced music technology to the general public through cool and trendy performances, integrating “the professional” with “the universal”, with the aim of creating an “Oriental Grammy Awards” in the field of music technology, and advancing the rapid growth of China’s electronic music industry in the process. Aside from the fierce competition, Music China also brings audiences cheerful live performances on booths throughout the show and on the four outdoor stages onsite. With hundreds of music performances including a wide variety of genres from heavy metal to rock, jazz, folk, and classical music, this four-day musical extravaganza woven into the show will undoubtedly light you up.

The “Music Warms Our Heart” initiative is a charitable project launched by Music China in 2014. It collects donations for autistic children in the Shanghai Auxiliary School and non-profit organizations in Shanghai, Zhejiang, and Jiangsu. In addition to the donation of musical instruments, Music China also donates the income of tickets and charity sales on an exclusive day to the Shanghai Education Development Foundation to help more children. Music China also provides a stage for autistic children to show their talents, as well as a charity concert and a stunning “flash show” during the exhibition period.